Why Artist’s Don’t Make Money and How the Music Industry Works

oh. studio - olivia hadjiioannou-music industry

Some very interesting videos about the truth of the music industry, art, and why artist’s don’t make money unless they are capable of communicating the art’s value in a way that is understandable.

one of the most interesting viewpoints in the video below was when Ryder Ripps says:

“What’s going help you sell art is understanding psychology and understanding sociology and really talking to people and figuring out what their desires are…and branding and so creating value for something that is more or less subjective to many people. Especially if it’s a concept is… is the art in and of itself… and usually the the physical object is just the manifestation of that.

“Because it’s not like anyone’s going to hand you anything because no matter what you make it’s like you have to create the value for it and explain it in a way that people will understand.”

Why Artists Don’t Make Money – The Business of Life (Episode 3) – (the quote is from 19:30)

This episode of ‘The Business of Life’ looks at two creative industries going in seemingly opposite trajectories: the fine art world, where the sky is seemingly the limit for the prices collectors are willing to pay; and the music industry, where the free-fall of record company profits has only recently begun to slow. But at the root of each sector’s rising or declining fortunes is the underlying question: How should we compensate artists? And what value do cultural products create in a society? To get to the bottom of the issue, we’ve tapped the former New Yorker pop critic Sasha Frere-Jones, award-winning artist Ryder Ripps, and Glenn O’Brien, the founder of TV Party, original editor of Interview Magazine, and a former member of Andy Warhol’s Factory.

Some good advice:

And this one was just…well….awful to know:

How the Music Industry Works

Olivia Hadjiioannou, Ολίβια Χατζηιωάννου, Oh., Press photos, Official Photos, Music, News, Greece, metal, RockMulti-instrumentalist and director Olivia Hadjiioannou as the artist Oh. has been honored for her ingenuity, innovation and creativity in music and video with multiple international awards. She made her debut as Oh. on the international music scene with the award-winning music video, "Trials" in 2013 – cited as one of the 50 top events to mark Greece during the economic crisis. With the advances of immersive video, she released her single "Love of Avalanches", mentioned in Huffington Post as one of first 360-degree immersive VR videos released by a Greek artist on YouTube in 2016.

The music video "Red Lion" is presently a winner and official selection in 12 film festivals worldwide. Winner of Best Music Video award in the inaugural French Riviera Film Festival (FRFF) in Cannes, France. Winner Best Music Video at the Cosmocinema Film Festival in London. Winner of the Best Music Video Short in The Psychedelic and Transpersonal Film and Music Festival that took place on May 25, 2019 at The Producer’s Club in New York City. Winner Best Experimental Mixed Media Short Film at the Paleochora Lost World Short Film Festival in Southwestern Crete in Greece. Read more in her Bio and EPK

The EP “Metallia” has received over 32 reviews from 13 countries worldwide, is in top 10 progressive rock and metal charts and listed as one of the best albums of the year for 2018 on Metal Nation Radio.

CD Metallia - Oh. aka Olivia Hadjiioannou

“Metallia” by Oh. is an epical prog-metal composition in six parts. A multi-layered sonic piece of ravishing solo electric guitars, time-bending tempo shifts, grooving bass lines and deranged drums.

This instrumental progressive metal album will reveal its intricacies and hidden depths over time. It will extract from your mind pure visions, to mend your mental pictures, preen presumptions and to elicit an element of the unexpected…. because that is what will transmute your subliminal mind map into a remarkable blueprint which will lead you from wherever you are now, to wherever you want to be.

Available on Bandcamp

Weird and Wonderful World of Oh.

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